A website that takes the booking, and social that brings in the next table, from the first teaser to a full opening week.
Ferris already has the line: bold grills, signature cocktails, unforgettable nights. Right now it lives on a holding page, with no menu, hours or photos for Google to show.
Your Google listing set up with every review answered, creator dinners before you open, and a waitlist page live from day one.
Ferris Coffee by day, Bar & Grill by night. Same kitchen, same fire, two different crowds. We run them as two faces of one brand, on one website and one feed, each with its own look and rhythm.
Coffee, breakfast and lunch for the locals, the Fitzroy Street walkers and the laptop crowd. Bright and warm on the feed: morning light, the coffee pour, the pastry case.
Steak, ribs and signature cocktails. Dark and loud on the feed: flame, smoke, the bar in full swing.
Monday to Wednesday are the quiet nights in every restaurant. One special a night gives people a reason to come in, and gives us a post to run every week.
A 200g rump off the grill with chips and a sauce. The classic that fills a Monday.
Every signature cocktail, two for one. Built for the after-work table.
Two courses and a bottle of wine. The excuse for a midweek night out.
Before 9am. The one that builds the cafe habit.
Each special gets a Reel the day before, a Google post, a Ferris Family email and a poster in the window. After month one we keep the nights that work and swap the ones that don't.
Ten food and drink Reels with the feel we want for Ferris. Tap any one to watch it.
Two spoons, one tiramisu and a bold one-word caption.
One plate from above, built and eaten in seconds.
Steak, sides and a glass of white, revealed one dish at a time.
From the bar to dessert, the whole night in nine seconds.
Moody, slow kitchen shots, with the story told in captions.
A text-message hook that answers with the menu as emoji.
Four drinks, one shelf, labels that pop in one by one.
Dishes, rooms and the terrace, cut to one word per scene.
One table, one menu, the dishes swap as she reads.
A honey dessert under a hand-drawn word puzzle.
heyferris.com.au goes from a holding page to the place people book, check the menu and join the Ferris Family, in under a minute on a phone.
We start the week you say yes, and work back from opening night, whenever that lands.
Brand workshop on site, the brand kit, and a waitlist page live straight away.
Website build, Google listing, and the first content shoot in the fit-out.
Three creator dinners, a countdown series, and a Ferris Family founding-member push.
Ferris Family members book first, then the site opens to everyone, with reels and creators going out all week.
That's $1,100 including GST, and it covers the website build and everything in this proposal. Creator fees are paid separately at cost, and nothing is spent without your yes.
Every guest becomes a follower.
Followers come from the room, from creators and from the feed. Views come from posts people send to a friend, which Instagram weighs at roughly three to five times a like.
In the room
A flame moment at every table so guests film it, a neon photo wall, and a follow-and-win card on every bill.
Creators
Three creator dinners before opening, then local creators each month, posted as collabs so they land on both profiles.
On the feed
Weekly series like Fire Friday and Behind the Bar, with the chef and bartender as familiar faces. Every comment answered within the hour.
Built to be seen
Flame in the opening frame, real sizzle audio, and St Kilda and the dish in every caption, so the right people find Ferris.